Live Nation announced Wednesday that for the fifth time in 30 years, the outdoor concert venue in Camden will receive a name change.

The 25,000-seat venue will now be known as the “Freedom Mortgage Ampitheater.”

Freedom Mortgage, an independent mortgage company based in Florida, signed a multiyear contract, according to a Philly Voice report.

The venue had temporarily been named The Waterfront Music Pavilion this year. Prior to that, it was BB&T Pavilion, dating back to 2015.

It opened in 1995 as the Blockbuster-Sony Music Entertainment Centre, also known as the E-Centre. Then it became the Tweeter Center folllowed by Susquehanna Bank Center.

The outdoor amphitheater is one of New Jersey’s premier concert venues.

There is a stacked calendar of events through September.

Starting May 20, the venue will host major acts like Tim McGrawDave Matthews BandREO SpeedwagonSantana with Earth Wind and FireThe Chicks and Pearl Jam.